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Designer 1: Let's create the ultimate high street dress. Something classy and expensive looking with lots of fabric and a rich looking colour... maybe a hint of pattern.
Designer 2: Yeah, yeah! Something subtle but sexy, structured but daring... A nice long bell shaped sleeve. Full skirt. A slashed bodice to take the prim out of it.
D1: Ooh yeah, I like that! But I feel it's missing something here... Ruffles! A touch of pretty ruffle detail around the neckline, in the bodice, creating shape...
D2: Gasp! You are sooo right. Ruffles are sooo in right now. I have to say this: you, my friend, are on fire today!
D1: but there's still something... What could it possibly be? It's already just so perfect...
D2: I know what you mean... Hmmm... Hold that thought I'm just gonna go and powder my nose. *Snorting noises, followed by sneezing and toilet flushes*
D2: I've got it! It's brilliant!! You are gonna love it!!!
D1: What? *clap, clap. Sniff, sniff. Barely concealed excitement* What is it?
D2: It needs... A pelmet!
D1: Dude! That is so the missing it-ness of this dress. Now. Now it is perfection! Right, I'll just send this to the tailors and we are done.
D2: Like, stick a fork in us like a sausage, cos we are not only sizzling but also... done.
Yep. That's what I think happened.