Thursday, 1 October 2009

Victim of their own success

So Uniqlo launched it's +J collection of affordable luxury knitwear today. All the items are avalable online, with a selection appearing in the flagship shop in Oxford Circus.

I've been trying all morning to get past the front page to no avail, so the items must be popular. Although it has to be said that all I've seen are a selection of coats, jumpers and cardies in black and grey, s not sure what the deal is.

Anyway, the most interesting thing about the whole shebang is that Uniqlo has put a cap on how many items an individual can buy from the collection. Basically, you can only buy one colour and one size of each item "to enable as many people as possible to buy the exclusive +J collection and to prevent resale of these items". To which I cried a lusty "yeah!" but on second thoughts still leaves 49 separate items for crazy Ebay pirates to buy and sell on, so ho hum. At least they tried.

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I like pretty dresses, high heels, the colour red and good writing.