Just when you thought you were safe from the impulse shopping demon, some new technology comes along to piss all over your resolve.H&M (bless 'em - they hate bloggers. How retro.) have developed technology that allows you to shop directly from their print and billboard adverts by phone.
How it works: the ads have an embedded code. You take a photograph with your mobile and the code lets you acces their product catalog on your phone. You can then buy the product that caught your eye and the amount gets charged to your phone bill. Genius.
I'm already cringing at the potential for shopping mistakes that this opens me up to.
Via Gizmodiva.com
